Today is the third in the series on how to start a small coffee roasting enterprise - either home scale or micro roasting business. We will discuss how to find the people to buy your coffee, as well as how to persuade them to do so.
Episode 500 Celebration - send me an email to read or email me your audio clip!
Tomorrow is Mozarella Day!
Green Chilies shipped yesterday for Green Chili Day!
Stump the Sauce
Episode 471: Finding People to Buy Your Coffee, Home Roasting Business Part 3
Your coffee business will never make it off the ground if you do not have this one piece in place: People who want to buy your coffee.
Establishing Customer Base - Most important use of your time.
Food Law Choice (cottage vs renting production space vs just do it)
Marketing budget, putting things on sale, tracking results
Customer referrals
The most important piece of the puzzle: Customer service, ongoing care of relationships, constant attention to expand if that is your goal, new ways to fill the funnel.
What questions do you have?
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Today we will talk about focusing on doing what you can as the world falls apart around you and why that is more important now, in times of duress, than it ever was before. We will also talk about what the CAC team is up to this week with Hurricane Ida’s arrival in Louisiana, and we will talk a little about why real community happens.
Announcements:
CAC Activation - https://www.cacteam.com/
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Building While The World Falls Apart
In the last 2 weeks, no fewer than 20 people have reached out to me with questions about relocating to Tennessee. Many of them are facing job loss due to vaccination requirements, financial problems from draconian shut downs, and the emotional wounds from having marriages, friendships and family relationships torn apart in light of what some like to just refer to as “All this bullshit.”
They are scared to stay where they are. They are scared to move somewhere new. It is hard to feel secure with capital gains tax laws being retroactively changed under the guise of taxing the rich -- you know who I mean -- the rich people who will never pay more tax, and landing on the shoulders of small business owners and grandma’s retirement rental.
Every time a new story comes out about the virus you fall over from being dizzy from the spin put out by “both” sides of the discussion. Ivermectin is cow medicine and has no valid human use (except it does). Unvaccinated are spreading the virus (except vaccinated are too and they are less likely to know they are infected). Meat is killing you and low fat is the only way to go, except the part where sugar is definitely linked to diabetes, which is also killing us.
Then there are the calls for mandates, the framing of people who are conservative as less than human. The violence increasing all over the country but in particular in the cities. There is the economic damage of the last few years, made worse by decades of shitty public policy, made worse by the political power mongers using this current state of discomfort to take more control, dictate how poor people will live from now on under the guise of saving the planet from climate change.
What I see among those who have awoken to the current evil that has been building for a long time is that they discuss it unendingly. Pundits have this topic covered.
We need to be better than that. We need to give our energy to creating, not tearing down. To forward momentum not backward thinking policies in fancy new marketing packaging. That is why we talk about building here rather than obsess on the shit going on.
It doesn’t mean we ignore the shit though. I mean if a wrecking ball is coming your way, you definitely want to see it and to move.
I moved from public policy to podcasting and building our LFTN community because I realized that trying to change the system that is failing everyone from inside the system is a fool’s errand. I mean, God bless those who are willing to stay and try. But the system itself has core design flaws. It is designed into the system to create dependence. We don’t need dependence. WE NEED INDEPENDENCE in order to create and thrive.
Is this time different for you or the same. Are you looking at those gas cans you have that are empty, or are they full? Did you start a pantry rotation, or are you thinking about what you ought to stock up on now that prices are climbing? Is your side hustle generating some income, or are you stuck deciding between your long term health and keeping a job that is requiring you to do things you disagree with?
So you can either be part of the problem by playing the game, or you can be part of the solution by building now, when the time is ripe to build but the will to build it weak.
Make it a great week!
Song: Burned, performed by Sauce
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a thought of the walk episode - a collection of short thoughts shared on a variety of topics. These thoughts are shared on Odysee every Sunday, Tuesday and Thursday, then produced as an audio podcast every other Friday.
Today’s Thoughts Include:
To view the videos for Thought of the Walk Episode, go here: Odysee: https://odysee.com/$/invite/@livingfree:b
They are also produced on Youtube as a playlist.
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift!
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Today, I have a great interview with Mike the Polymath, a guy who is really good at lots of things. A guy who started a neat concept for providing a service lots of people would want. A guy who cares about freedom, food freedom and empowering the individual.
Waverly Flood Assistance
Anyone wanting to volunteer to help with cleanup and recovery can call 931-888-8011 or 931-888-8012. You can report after 8am to the volunteer staging area in the Dollar Tree Parking Lot at 515 West Main St. Our volunteers at those numbers will match your skills with those who have needs. Thank you for your help!
Cheese Webinar Delayed One Week!
Show Resources
instagram.com/easypeasygardens
https://www.easypeasygardens.com/the-easypeasy-podcast
Main content of the show
Michael is the founder of EasyPeasy Garden Solutions LLC, in Indianapolis, Indiana. His business is geared towards designing, building and maintaining backyard vegetable gardens on a subscription basis.
Michael studied Outdoor Recreation, Parks and Human Ecology and has a professional background in environmental education, tourism, organic farming and the nursery trade.
After an eccentric series of jobs and internships, Michael integrated various different knowledge bases and skill sets to start EasyPeasy Garden Solutions in 2018.
Membership and Coffee Pitch
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Today we talk more about Holler Dollars, the Flood, and where to move in Tennessee if you are immigrating from another state. These are all questions and comments from listeners.
Mozzarella Webinar THIS THURSDAY
Oct 15-17 - Back to the Land Festival: https://www.backtothelandfestival.com/
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Listener Feedback Show
Holler Dollars
From Sue:
I had two questions from an academic point of view. 1) in your example about Jenni and the garlic. That is technical not a barter situation. What you described is essentially creating another currency based in garlic. Because you've set a value for garlic that you'll honor no mater what, even if you have elastic demand for garlic. For instance, say she plants an entire lawn of garlic and brings it to the pantry for 10,000 credits. Under the system you described, her garlic is as good as currency even if you can't use her garlic.
My second question is more of a philosophical one. If the framework of the holler is not paying the labor the equivalent of at least minimum wage in the Tennessee economy, then is it really independence? Why do you need to come up with a food value for the labor that is nor based on the real market value of the labor absent the neighbors? I guess what I am asking is, how much would it cost to run the holler if your neighbors did not exist. Isn't that the value exactly? My worry is that there are legal cases where work contracts made in sub economies where labor is valued at less than minimum wage can be considered servitude under the law and litigious.
I'm not saying either of the above will happen of course. Just playing out your scenarios from a purely argumentative point of view absent the fact that these are your friends and neighbors
Leos: Incorporated Approach
Where to Move in Tennessee?
I found you via Jack Spirko. My family and I are soon to be refugees from California. We are in pursuit of a new location to settle and build community. Tennessee is on our list to explore suitability for us. Can you recommend any areas in Tennessee worth looking into? Thanks so much,
Dan
What Coffee Maker Should I Buy?
From Gary Hey, Nicole! I hear you on multiple shows: Unloose, LFTN, TSP. I can't recall which show it was on (probably not Unloose), but you offered advice on coffee makers I'm having trouble finding that episode, and I'm in hopes you can point me in the right direction (or just send me the makes and models :-).
Love listening to you in all those places. Keep up the great work!
Link to TSP Episode on coffee makers
Make it a great week!
Song: The Flood by Sauce
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today, we go waaaay back to August 2019 and revisit the basics: How to take control of your overwhelming world by using the #my3Things. If you have ever wandererd how I get so much done - this is how.
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Today, we talk about what to do with your pantry at the end of August, whether you are on a homestead or living in the city.
Webinar on Making Mozarella
Green Chili Day Registration is Live
Stump the Sauce
You seem like a really cool lady with a good heart and I like your goals for independance and living free and wish you well on your quest. I do have a question regarding trading and bartering within a small neighborhood of "like-minded people". My father was born in 1937 and pines away at how everyone worked together for a common goal, say threshing wheat/oats and how people used to work together. I ask what happened? Because my point of view is I don't even know these people he would talk about so fondly from childhood memory. He retorts "We all became independent and stopped having to get along, so we don't". So, it seems these barter systems are transient and dependent on most within the group being of either similar socioeconomic status or as the time ethnic decent, and Dad always seems to talk about the riff that severed relationship X or Y . Just thoughts. Love your show.
Main topic of the Show: End of Summer Pantry Management
This morning, the weather had turned “morning cool” once again and you know what that means, right? Winter is coming and along with it the need to be fully stocked up, have firewood, and have the animals taken care of.
One of the reasons that store shortages are not very concerning to us here in the Holler is that we have been maintaining a good pantry for many years. But that doesnt mean we will not have to go without if things do not come back in stock.
This week, we have had a cool reprieve amid the hottest days of the year. We have stowed and stashed jars of winter storage. We have “used up” commercial products as part of a busy week of travel.
This month, we have dug a giant ditch behind the house, completely taken out everything in the prepper pantry to rerun gas, electrical, and water. Things are a bit stirred up and it is time to do the late summer pantry project.
If you are new to pantry management, or an old hand at it, this time of year tends to lead to the same place: it is time to audit, reorganize, and plan the next steps in advance of winter. If you are lucky enough to have AC, this is also an excuse to stay cool during the hottest part of the day while making forward progress.
Failure to take this time now leads to that one can of sauerkraut that stays in the back corner of your pantry, getting moved each time you do, until it is so old that you don’t even want to feed it to your pigs.
How do I know? I moved that can of sauerkraut 8 times before I realized I was never going to eat it. That can of sauerkraut was the first step toward proper pantry management - as in store what you actually eat -- and it started me on a very different path in food management long before I discovered my love of preserving and storing food in abundance.
So what does the Summer Project Look like?
The first time I did this: 2 weeks - now it is a 1 day thing. (explain why)
Next 2 weeks meal plan
Landing: High times and spare - you will be as supply secure as you can be without wasting time and money on things you will never use.
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Today, I will run you through a typical Saturday on a homestead in the heat of summer as everything needs life support to survive and is getting ripe and ready to eat and process.
Reminder: Mozzarella Making Webinar
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: A Homestead In Summer
The why
The backdrop (Leaving a homestead, summer abundance season, dog days)
Preparing for the knows, animals, coffee customers, winter is coming
Homestead grown vs locally sources food approach - beans, tomatoes
Friday: 60 lbs tomatoes, 2 bushels stringless beans
My hopes: Salsa, dilly beans, canned beans
Getting real: dilly beans are nice to have not need to have
The agenda for Saturday: (Friday night background)
Sunday am
6am: up and start water for the last bean jars, short dog walk, beans in the canner
Prepare/eat breakfast, shower, feed dogs, head out the door by 7 with beans finishing up in the canner.
Landing: Even when there is an impossible schedule, you will be successful if you stick to the top priority.
Make it a great week!
Song: Anonymous by Sauce
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a thought of the walk episode - a collection of short thoughts shared on a variety of topics. These thoughts are shared on Odysee every Sunday, Tuesday and Thursday, then produced as an audio podcast every other Friday.
Today’s Thoughts Include:
To view the videos for Thought of the Walk Episode, go here: Odysee: https://odysee.com/$/invite/@livingfree:b
They are also produced on Youtube as a playlist.
Make it a great week!
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift!
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Today, I share thoughts about getting your mindset right after a day of training at Tactical Response (tacticalresponse.com)
Main topic of the Show: Mindset
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Today, I talk with Matthew Sercely to discuss using the tax code to your advantage and his new company, Agorist Tax Advice.
Show Resources
https://www.agoristtaxadvice.com/
Main Content of the Show:
Matthew Sercely has been an attorney for over 11 years in the Dallas, Texas area. Last year he decided to go out on his own and help libertarians, anarchists, and agorists to deal with taxes.
Interview
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Today is the second in a series about how to build and launch your home or craft coffee roasting business. We will cover branding and packaging
Sign up for the Mozzarella making webinar, August 26
Next Week’s Schedule
Episode 500 Reminder
Listener Feedback
Main topic of the Show: Branding and Packaging Your Coffee, Home Roasting Business Part 2
What to know about Branding
Developing your brand story
Packaging
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today, I will talk through how to save seeds from XX kinds of summer plants and why you should do it.
Was interviewed on Deborah Gets Red Pilled: https://youtu.be/fGb4nUCtqyY
Mozzarella Making Webinar, Thursday August 26, 2021 at 6pm Central - sign up here.
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Episode 459: Saving Seeds in Summer
Why save seeds
Some seed saving tips: fermenting, stratification, storage, hybrids
Methods
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Song:
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a thought of the walk episode - a collection of short thoughts shared on a variety of topics. These thoughts are shared on Odysee every Sunday, Tuesday and Thursday, then produced as an audio podcast every other Friday.
Today’s Thoughts Include:
To view the videos for Thought of the Walk Episode, go here: Odysee: https://odysee.com/$/invite/@livingfree:b
They are also produced on Youtube as a playlist.
Make it a great week!
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift!
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Today is a thought experiment on the Holler Neighbor Food Cooperative idea. Problem we solve: How everyone who is working in our community to gain value from the land can benefit from their efforts while also balancing between those who have more capitol inputs and those who have more labor inputs
July 31 GSD Weekend at the Darkhorse Lodge - last change to go hang out with awesome people.
Stump the Sauce
Main topic of the Show: Holler Neighbors Food Cooperative
Holler Neighbor Livestream/Strategic Plan Background
SWOT - Food Production For Ourselves and Others
Attempt 1: Crockpot meals
Attempt 2: Neighbor Pantry vs Individual Pantries
Latest Concept - Holler Dollar Tracking System
Goal - better manage who gets what share of what things we produce.
What do you think of this concept?
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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That Belt I love: https://www.originalsoegear.com/collections/1-5-edc-belts-low-profile-plastic-and-no-buckle
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Success and Failure of the Great (personal) Reset
Lessons learned
Taking a Great Reset the perfect way may mean leave your home, it may mean take better responsibility than I did a week ago, or it may mean something completely different. And taking Great Reset imperfectly still will bring you benefits when you do it -- so do it.
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MeWe reminder
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a Friday so we have an interview show and Ken Eash is back to talk with us about tapping into limitless opportunities in the service industry. Sometimes it is better to learn a trade than to become a philosopher.
Show Resources
kennetheash.com
teencatalyst.com
mewe.com/i/keneash
Podcast series on finding purpose in life:
https://player.captivate.fm/collection/3d77210b-38ad-469d-be09-85fb5cd319b8
Podcast episode on entrepreneurship in services:
https://player.captivate.fm/episode/e1467eed-2b30-42e9-8160-b5e463fde134
Main content of the show
Ken does not like to talk about himself so he gave me bullets. :-)
Interview
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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It’s TIME! I took your questions over on our Mewe group all about what you want to know about starting a home or craft roasting business. Today will be the first in a series of home roasting podcasts and we will talk about learning to roast.
GSD Weekend at the Darkhorse Lodge: Information in a post on mewe in this group: https://mewe.com/join/tngsd
Canning Meat Webinar, This Saturday at 2pm central
Stump the Sauce
Episode 453 - Learning to Roast, Home Coffee Business Part 1
The more I learn about it, the less I know about coffee.
<apprentice at roasterty>
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today, some stuff went down in the Holler that made it so the usual time was no longer there that I use to produce this show. So today, I share with you my thoughts on planning, schedules and what to do when it doesn’t go right.
I also talk about prioritizing relationships and yourself and living up to your promises.
This is a freestyle episode that I hope you will enjoy.
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a thought of the walk episode - a collection of short thoughts shared on a variety of topics. These thoughts are shared on Odysee every Sunday, Tuesday and Thursday, then produced as an audio podcast every other Friday.
Today’s Thoughts Include:
To view the videos for Thought of the Walk Episode, go here: Odysee: https://odysee.com/$/invite/@livingfree:b
They are also produced on Youtube as a playlist.
Make it a great week!
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift!
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The addition of the Harvest Right Freeze Dryer has been a fun adventure here at the Holler Homestead so when John Davis reached out to do a show based on his experience with one, I thought it would be a great fit.
Show Resources
What’s Up in the Garden
Main Show Content: Freeze Drying for Fun and Maybe...Profit?
John Davis is a jack of all trades master of none that lives in rural Ohio along with his awesome wife and kids. He owns a manufacturer's representative business that sells industrial automation solutions throughout a five state region, and over the 14 years he has been in this business, he has built a solid foundation through his lifestyle business on which he can pursue his real passion, skill acquisition. Becoming a better husband and father, farming, flying airplanes, software engineering, electronic hardware design, hunting, being a "contingency enthusiast" (prepper), and furniture making are just a few things that keep him busy. He enjoys mentoring others in similar pursuits.
Membership and Coffee Pitch
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Today we will talk about the witchiness of homesteading and why what seems so strange to some is simply living.
Meat canning webinar
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Which Witch is Which
Imagine hundreds of years ago if one of your family members was truly ill and some lady who kept to herself mostly gave you some tea for the sick person -- and they got better. Or if you sprained your ankle and the swelling went down quickly.
Add to that layers of superstition like which phase of the moon is best for planting, ceremonies involving burnt hair that reveal your true love’s face, and that sort of thing.
The final twist could be that the lone lady with that tea lives to be quite old and there we have it. A witch.
Yesterday, a friend stopped by who I had not seen in a long time and he joked on the way in the door that I reminded him of country women he remembers as a kid growing up who seemed kind of like witches. He did not mean it in a bad way -- he was just pointing out that I live an alternative lifestyle to the norm.
And it is true: If there is a natural or herbal remedy to something, I will try it first. If I have a bad headache, I go to bed.
I have some odd world views:
Some of these views make me witchy I suppose. In college, I used to make this brew of ginger root, bitter root, peppermint and hot peppers and honey every time I got a cold. Why? Because it helped. The bitter root soothed my throat, the ginger opened the capillaries in my sinuses, capsasis is an immune system boost, and the peppermint and honey make it drinkable -- not taste good -- drinkable. When I did this I just knew it helped, not the why. But over the years I have learned more about the why, down to peppermint helping with breathing and honey being an antibacterial agent.
And even back then, people thought me crazy. They wondered why I did not simply pop a decongestant and go on with life?
Moving to the homestead has brought my witchiness to a whole new level. I mean, here I am, living in what looks like isolation, growing a ton of herbs, wildcrafting other herbs, with a good collection of sharp knives around, hair down to my rear end, talking to animals and trees, and not a worry about current events.
Well maybe that is not entirely true - I sometimes worry about current events. But life on the homestead is not exactly the picture they paint when they talk about the American Dream is it?
It may be my American Dream, but it is a bit of a witchy one.
After my friend pointed this out, I realized that he was right. I live a rather witchy life. If you look around right now, as in this week, at my homestead, here are some of the witchy things that happened:
Yep, as I think about it, look at the browns of jars of dried herbs here for healing, get ready to age our first cheddar of this season, and watch people come through here with shared values, learning to take control of their personal outcomes no matter what happens --- I can see that homesteading looks pretty witchy to the outside world.
But to me, it is something different. This lifestyle is not something to be feared or looked askance at - but rather an acknowledgement that nature is at the core of us all. And when we work with nature, we get better outcomes.
Now sure, you may not be a person willing to get dirty and buggy on a homestead to tap into natural cycles. You may prefer your city condo - perhaps with a few pots of herbs. And that is fine. You do you as they like to say.
And I don’t even mind when people look down their noses at my witchy life here.
But there is a history of the state forcing people who live like I do into “modern” life in order to protect them. I mean, I do live near a giant Army Corpse project that flushed country folks from their family farms under the guise of progress that may or may not have actually helped (I am looking at you Nashville flood on 2010).
And that progress merely served to lock people in poverty and increase external controls on their lives.
So I was thinking this: Let’s embrace our witchiness and scare the pants off them -- maybe then they will leave us to work with nature as God intended.
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Song:
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today is a thought of the walk episode - a collection of short thoughts shared on a variety of topics. These thoughts are shared on Odysee every Sunday, Tuesday and Thursday, then produced as an audio podcast every other Friday.
Today’s Thoughts Include:
To view the videos for Thought of the Walk Episode, go here: Odysee: https://odysee.com/$/invite/@livingfree:b
They are also produced on Youtube as a playlist.
Make it a great week!
GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce. It makes a great Christmas Gift!
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Looking to buy land and move to your dream homestead? Hold your horses! Land is a long-term purchase and it is a good idea to think before you leap. Today we will talk about the most important things to consider before you spring for that plot of dirt.
Holler Neighbor Livestream Thursday: 6:15/6:30 ish
Stump the Sauce
What’s Up In the Garden
Main topic of the Show: #My3Things Before You Buy Land
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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Today we talk about what it is like to live the homestead life in a year filled with personal challenges and problems. This is a follow up on “what homesteading is really like.”
Canning Meat, July 24: https://www.livingfreeintennessee.com/2021/06/28/meat-canning-webinar-july-24-at-2pm
Tales from the Prepper Pantry
Operation Independence
Main topic of the Show: Homesteading in a Hard Year
We had an open house and it was an eye-opening experience. My homestead once provided about 80% of my vegetable needs and 100% of my egg and chicken needs. I ate things in season as they became ripe. I preserved, dried and canned. My garden succession planting program was on point.
Then troubles crept in. Ones of the financial type, the relationship type, and the health vibrancy type.
Reality on a homestead is a far cry from the ambitious plans we have each spring when planting time comes. Even in the best of years, things will fail and the best approach seems to be fanatical variety.
You always ask me what living on a homestead is like and I have to admit - it has been pretty rough these past few years at the Holler Homestead. The saving grace has been my wall of tomatoes and aquaponics system.
For background: Transition has been in process here for several years. Transition from two people to one, transition from mostly off-site consulting work to building a coffee business, transition into the Holler Neighbor community. And there have been some family and personal health reminders. All these things take time and a homestead is a full time job. Many people manage the homestead demand with one person working and one person doing the homestead chores until enough business is generated from the land to enable the working partner to quit. Sometimes that never happens.
The benefit of having a consulting lifestyle with the homestead was that I would be gone for a whole week working my butt off, then home for 2 to 3 weeks with a light enough schedule that I could catch up on things.
But transitions are part of life, are they not?
Here are a few looks at the real homestead:
But it is not all bad:
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GUYS! Don’t forget about the cookbook, Cook With What You Have by Nicole Sauce and Mama Sauce.
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